Get a quote
10 Mar 2023

Pantone Colour of the Year 2023 - Viva Magenta


Introducing Viva Magenta – the most trending colour of 2023

Every year, the Pantone Colour Institute release their colour of the year––a tone they predict will dominate trends and determine the shade of everything from interiors to clothing.  

This year’s colour, according to the institute, is PANTONE 18-1750: Viva Magenta

Described by Pantone as, "an unconventional shade for an unconventional time: a new vision," Viva Magenta is a refreshing pick when compared with the pastel and purple hues chosen in previous years.

"Viva Magenta writes a new narrative. Brave and fearless, a pulsating colour whose exuberance promotes optimism and joy," Pantone posted to Instagram. 

At a time when there are some negative events dominating our world––from warfare to natural disasters––the Viva Magenta colour alludes to the vigour and strength needed to pave the way for a more positive future.    

Encouraging self-expression, Viva Magenta is a vibrant and complex shade of blood red that is a study in contrasts, incorporating both warm and cold tones. It is a shade rooted in nature, descending from the red family and expressive of a new signal of strength. This powerful colour is brave and fearless, with an exuberance that promotes a joyous and optimistic celebration.


According to Laurie Pressman, vice president of the Pantone Colour Institute, amid the ongoing epidemic, Viva Magenta stands for assurance, confidence, and connectivity in a world struggling to get back on its feet. 

Neale Whittaker, Luxaflex brand ambassador, says Viva Magenta is “not for the faint-hearted”. 

It's a rebellious, optimistic, and energetic shade that takes last year's Pantone colour (Very Peri) and mixes it with red for strength and impact. It requires confidence to use Viva Magenta in an interior setting,” says Neale. 

How to add Viva Magenta to your home

My advice is to use it as a statement colour to add a dramatic twist to neutrals, especially grey-based neutrals. A sofa or a chair in Viva Magenta will certainly pop, but a safer option is to add it through cushions (either as a plain or print), ceramics and vases or an artwork,” says Neale.   

The advantage of colours like Viva Magenta is their instant, transformative effect. The downside is that you can tire of them easily and they are hard to match with other colours. Whether you apply it as a wall paint, window coverings, or even your carpets, Viva Magenta can make a statement, and can be combined with other colours to great effect.” 

Window coverings can also be a great way to add Viva Magenta to your home in 2023.  

For instance, choosing Luxaflex® Pirouette Shades in Satin fabric and either Coral colour or Trinity Candy colour will immediately add a warm and vibrant touch to any room. 

Luxaflex® Pirouette Shades in Satin fabric

During opening and closing, the vanes on these stylish shades move in tandem for a fluid, graceful effect. Three-dimensional fabric vanes provide a striking and uniform interior look whilst softly filtering sunlight and providing privacy. 

There are also several colour options within the Luxaflex® Curtains range which take inspiration from Viva Magenta: Fabric Iron White Line Terracotta, Fabric Tweets and Berries and White Linen Candy. 

Another option is to select Luxaflex® Curtains with printed fabrics which incorporate elements of shades inspired by Viva Magenta, such as: Fabric Sakura Natural Linen Petal and Fabric Fleur Kiss.

Viva Magenta also pairs beautifully with softer pale pink tones to create welcoming spaces and a sense of romantic ambience.

Motorise Your Blinds

Also, if you’re not afraid to take a trend and make it your own, check out our new PowerView® Motorisation Pebble Remote in a vivid Poppy/Black or Poppy/White colour. This innovative tool helps you control your shades from anywhere, with a convenient one-button operating system.

Want to learn more?

If you want to learn more about how you can add Viva Magenta to your home, please get in touch with a Luxaflex consultant. 

If you would like some free samples delivered to your home, click here to order now.

Pirouette® Shadings

View product

PowerView® Automation

View product

Luxaflex Curtains

View product